Amsterdam’s Van Gogh Museum has undertaken a project with Fujifilm to develop technology that reproduces virtually identical copies of the Dutch painter’s best-known paintings. The works, such as “Sunflowers”, “The Harvest” have undergone a process that reproduce the paintings in three dimensions. The resulting copies are each numbered, framed and mounted on canvas. They have been priced at 25,000 euros ($33,000 U.S.) and can be produced at a rate of 3 near-perfect copies per day.
The Van Gogh Museum is merchandising these copies in order to reach a new target audience in order to tap the private sector consumer market to boost revenues. The AVGM wants to raise millions of euros in order to renovate and support ongoing research efforts.
(Via: Reuters, U.S. Edition)